Lately AI

Lately AI is a social selling platform that helps businesses increase their social media visibility, generate targeted content, and boost inbound leads. It uses artificial intelligence to learn the brand or employee voice, and transforms existing content into effective social media posts. This platform is designed to increase brand exposure, improve messaging effectiveness, enhance social media engagement, and drive outbound leads.

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Description

how to use:
1. Connect any Hootsuite account to Lately to seamlessly integrate with your existing social media management platform.
2. Use the AI content writer to automatically generate and pre-test content for your social media programs, saving time and effort.
3. Utilize social analytics to inform your content strategy and make it more engaging.
4. Scale your social media marketing program by leveraging Lately’s features for video auto-generation and employee advocacy.
5. Extend your social content across executives, sales teams, employees, franchises, and more.
6. Explore Lately’s industry-specific solutions to tailor your social media efforts for maximum impact.
7. Take advantage of Lately’s integrations with HubSpot, Sprinklr, Salesforce, and other platforms to enhance your AI content creation experience.
Core freatures:
AI content writer for automatic content generationSocial analytics for data-driven content strategyVideo autogenerator for transforming company videos into social media clipsEmployee advocacy for managing multiple social media accountsSocial selling to extend social content across various stakeholders
Use case:

Global enterprises – ensure quality social media messaging across different regions and products

Franchises – set up each franchise for social media success

Small businesses – grow business through social media marketing

Technology companies – scale organic social media programs

Professional services – attract and impress clients on social media

Financial services – scale social media content publishing across agents and advisers

Media and entertainment – reach and engage more viewers with social media marketing

News and public agencies – spread news more efficiently through social media

Consumer brands – share brand experience and reach new customers

Education – scale social media efforts across schools, departments, and campuses

Healthcare and pharma – scale social media programs in the healthcare industry

Social media agencies – scale social media services across multiple clients

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